Going Beyond the Bandwidth of Marketing



Visionaries and Realists, GO4L-DRIVEN Productions unveils their most-awaited event that

showcases a glimpse of the future of Marketing.

On the 3rd day of July 2022, the webinar entitled FORWARD: Going Beyond the Bandwidth of Marketing will be conducted to unwrap what the future of Marketing holds. The webinar will

discuss trends and emerging topics like Data Analytics in E-commerce, Programmatic Advertising,

and Augmented Reality (AR) Marketing.


Industry-honed practitioners will guide the explorers. The first speaker, Mr. John Alexander

Fellizar, will discuss Data Analytics and cover Social Commerce. Mr. Fellizar has nine (9) years

of relevant industry experience and is currently the Research Consultant and Head Researcher at

Tangere (Acquisition Apps, Inc.) The second speaker, Mr. Charis Cutar, will cover Digital

Marketing and Media Strategy in his discussion on Programmatic Advertising. Mr. Cutar is

currently a Media Manager in a leading mobile ads company. The third and last speaker, Ms.

Aileen Manalo will cover a trendy and seemingly untapped realm of Experiential Marketing as

she explains the role of Augmented Reality (AR) Marketing. Ms. Manalo is heading the Philippine

office of Tyroo - leading the launch of Snapchat for Business.


Aside from insightful discussion, GO4L-DRIVEN Productions also prepared performances from

local artists who will keep the event lively and engaging. Exciting raffle prizes await active

explorers as well!


Wait, who are we? GO4L-DRIVEN Productions is a group of ‘goal-driven’ students from BSBA

MM 4-4 of the Polytechnic University of the Philippines - Manila. The webinar was primarily

made as a course requirement for Seminar-Workshop on Trends and Issues in Marketing for the

Second Semester of Academic Year 2021-2022 of PUP Marketing 4th year students. However,

with the advocacy to raise awareness and explore Marketing further, the webinar was

conceptualized and materialized to educate students, young professionals, and to anyone

interested.


The webinar will be live-streamed on GO4L DRIVEN Productions’ Facebook page. The event

registration is still ongoing and will end on July 1st. It is open to everyone willing to learn the

trends and topics in Marketing. A certificate will be provided for the attendees.

For further details, check out our social media channels: go4ldriven on both IG and FB!

Our Aliums are excited to meet you! See you on our exploration across the bandwidth of Marketing

in Sensorama!